Concept
Inspired by the Snake motif featured in the exclusive 2025 editions of Johnnie Walker XR and Johnnie Walker Blue Label, brought to life by James Jean, Je t’aime Art reinterpreted the multilayered story of Diageo and GEM Center through thoughtfully curated installations and a layered exploration of materials.
Inspired by the visionary artworks of James Jean and the symbolic metamorphosis of the snake, Je t’aime Art reimagined this narrative through immersive spatial installations, capturing the passage between past and future through the fluid movement of “liquid gold” – a poetic expression of the iconic Johnnie Walker whisky.
The installation embodies a spirit of renewal, transformation, and bold progression into a new chapter.
More than an exhibition, the space was conceived as a refined experiential journey where Diageo’s distinguished guests and partners could engage with the art of gifting culture through a contemporary artistic lens – inspired by the heritage, craftsmanship, and enduring philosophy of the Johnnie Walker brand.
Services Provided
