J.Art was founded in 2013 by Kim Phạm — a creative professional who was in the process of redefining her own values and direction. Along that journey, Kim discovered the wedding industry: a field where creativity and artistry are used to honor love. She entered it with the spirit of youth, creativity, and passion.

Everything changed when J.Art had the opportunity to create a wedding celebration with a distinctive concept: “You Are My Universe.” This was not simply a beautiful wedding. Kim explored creative uses of materials, crafted a space with depth, and transformed the couple’s personal story into a complete experience. It became a turning point — the first time the market saw that a wedding could “tell a story,” rather than merely be “decorated.”